{"id":1006,"date":"2022-01-07T08:10:28","date_gmt":"2022-01-07T08:10:28","guid":{"rendered":"https:\/\/bitevol.es\/blog\/?p=1006"},"modified":"2022-01-07T08:12:55","modified_gmt":"2022-01-07T08:12:55","slug":"el-principio-de-una-decision-es-imaginarla","status":"publish","type":"post","link":"https:\/\/bitevol.es\/next\/el-principio-de-una-decision-es-imaginarla\/","title":{"rendered":"El principio de una decisi\u00f3n es imaginarla"},"content":{"rendered":"\n<p>Hay una campa\u00f1a de publicidad que desde siempre me ha\nimpactado por su sencillez y potencia.<\/p>\n\n\n\n<p>A partir del mes de agosto, las administraciones de loter\u00edas\nse empiezan a llenar de carteles que pone algo parecido a \u201c \u00bfY si toca aqu\u00ed?\u201d.<\/p>\n\n\n\n<p>Todos los que jugamos a la loter\u00eda, alguna vez nos hemos\nimaginado (o so\u00f1ado) que nos tocaba. Te empiezas a ver en ese coche, con ese\nreloj, en ese viaje\u2026<\/p>\n\n\n\n<p>Si entras en la administraci\u00f3n de loter\u00edas &nbsp;donde est\u00e1s veraneando y te preguntan \u201c\u00bfY si\ntoca aqu\u00ed?\u201d, te empiezas a imaginar la cara de tonto que se te va a quedar si\ndicen el premio ha tocado justo ah\u00ed y t\u00fa no compraste. Tu sue\u00f1o est\u00e1 a un \u201cdeme\nun d\u00e9cimo para Navidad\u201d y \u00bfno quieres que se cumpla?<\/p>\n\n\n\n<p>Por eso es importante hacer imaginar a tu cliente: qu\u00e9 va a\nsentir, c\u00f3mo se va a sentir, cu\u00e1nto va a ganar\u2026 si compra tu servicio o\nproducto.<\/p>\n\n\n\n<p>Si es su sue\u00f1o \u00bfC\u00f3mo va a dejar pasar la oportunidad?<\/p>\n\n\n\n<p>Ayuda a imaginar a tus clientes, a tus lectores, qu\u00e9 van a\nconseguir y c\u00f3mo se sentir\u00e1n cuando lo tengan.<\/p>\n\n\n\n<p>Preg\u00fantale \u00bfY si \u2026? Hazle imaginar que pasar\u00eda si se\ncumpliera el: \u00bfY si\u2026? Haz que se recree en esa imagen y\u2026 una vez imaginado es m\u00e1s\nf\u00e1cil tomar la decisi\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ayuda a imaginar a tus clientes, a tus lectores, qu\u00e9 van a conseguir y c\u00f3mo se sentir\u00e1n cuando lo tengan.<\/p>\n","protected":false},"author":19,"featured_media":1037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[15,12],"class_list":["post-1006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venta-relacional","tag-negocio-digital","tag-venta-relacional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El principio de una decisi\u00f3n es imaginarla - Blog de Bitevol<\/title>\n<meta name=\"description\" content=\"Un post de Alex H\u00edjar para Bitevol\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bitevol.es\/next\/el-principio-de-una-decision-es-imaginarla\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El principio de una decisi\u00f3n es imaginarla - 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