{"id":1067,"date":"2022-05-04T09:45:52","date_gmt":"2022-05-04T09:45:52","guid":{"rendered":"https:\/\/bitevol.es\/blog\/?p=1067"},"modified":"2022-05-04T09:48:15","modified_gmt":"2022-05-04T09:48:15","slug":"cuando-no-sepas-que-hacer-pas","status":"publish","type":"post","link":"https:\/\/bitevol.es\/next\/cuando-no-sepas-que-hacer-pas\/","title":{"rendered":"Cuando no sepas qu\u00e9 hacer: PAS"},"content":{"rendered":"\n

Hemos hablado de la vital importancia del ASUNTO<\/strong> para\nque tus clientes abran tu email<\/p>\n\n\n\n

Tambi\u00e9n de la importancia de algunas palabras para conseguir\ndos cosas:<\/p>\n\n\n\n

  1. C\u00f3mo pasar de Scanning a Skimming al ver\npalabras que captan tu atenci\u00f3n<\/li>
  2. Como\npasar de Skimming a Reading al redactar un mensaje atractivo con Power Words\nque provoquen acci\u00f3n <\/li><\/ol>\n\n\n\n

    Ahora que nos estamos asegurando la lectura del email (o\nnewsletter o blog o..) el siguiente paso es que haga la acci\u00f3n necesaria para\ncumplir con el objetivo del texto, ya sea que rellene un formulario, visite una\nweb, conteste un correo\u2026<\/p>\n\n\n\n

    Es la parte m\u00e1s creativa del copywriting, aunque no te\npreocupes, hay f\u00f3rmulas muy f\u00e1ciles para ti si crees que no eres un gran\nescritor o tu creatividad anda falta de musas.<\/p>\n\n\n\n

    Hay diferentes f\u00f3rmulas, PAS, PASTOR, AIDA, ADP, CVB\u2026<\/p>\n\n\n\n

    La m\u00e1s sencilla es el PAS<\/p>\n\n\n\n

    • P<\/strong>roblema<\/li>
    • A<\/strong>gitaci\u00f3n<\/li>
    • S<\/strong>oluci\u00f3n<\/li><\/ul>\n\n\n\n

      A partir de ahora f\u00edjate que en muchos de los anuncios que\nves en la tele o por internet, siguen esta f\u00f3rmula.<\/p>\n\n\n\n

      • Primero<\/strong> te plantean un Problema<\/strong> que tienes o que puedes tener.<\/li>
      • Segundo<\/strong> aumentas ese problema y hablas de las consecuencias que puede tener en ti si no lo solucionas. Agitaci\u00f3n<\/strong>.<\/li>
      • Tercero<\/strong> y \u00faltimo le dices c\u00f3mo lo puede solucionar con tu producto o servicio. Soluci\u00f3n<\/strong>.<\/li><\/ul>\n\n\n\n

        Claro, conciso, sencillo y directo.<\/p>\n\n\n\n

        Si tienes un problema (o lo puedes tener) que te pueda ocasionar\nconsecuencias graves o simplemente lo quieres hacer desaparecer: yo te doy la\nsoluci\u00f3n. <\/p>\n\n\n\n

        Hay otra f\u00f3rmula muy parecida, el ADP<\/p>\n\n\n\n

        • A<\/strong>ntes<\/li>
        • D<\/strong>espu\u00e9s<\/li>
        • P<\/strong>uente<\/li><\/ul>\n\n\n\n

          Es muy parecida al PAS.<\/p>\n\n\n\n

          • Primero <\/strong>planteas una situaci\u00f3n actual en la que no te gustar\u00eda estar. Antes<\/strong>.<\/li>
          • Segundo<\/strong> planteas la situaci\u00f3n en la que te gustar\u00eda estar. Despu\u00e9s<\/strong>.<\/li>
          • Tercero<\/strong> le dices a tu cliente que tiene que hacer para pasar de la situaci\u00f3n actual a la situaci\u00f3n deseada. Puente<\/strong>.<\/li><\/ul>\n\n\n\n

            Igual que antes, si realmente quiere pasar de \u201cantes\u201d a\n\u201cdespu\u00e9s\u201d, necesita tu \u201cpuente\u201d.<\/p>\n\n\n\n

            A partir de ahora, f\u00edjate en a estructura del 90% de los\nanuncios.<\/p>\n\n\n\n

            Ahora te toca a ti ponerte a escribir.<\/p>\n\n\n\n

            Aunque el pr\u00f3ximo post ser\u00e1 sobre storytelling\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

            Ahora que nos estamos asegurando la lectura del email (o newsletter o blog o..) el siguiente paso es que haga la acci\u00f3n necesaria para cumplir con el objetivo del texto, ya sea que rellene un formulario, visite una web, conteste un correo\u2026<\/p>\n","protected":false},"author":19,"featured_media":1069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[15,12],"class_list":["post-1067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venta-relacional","tag-negocio-digital","tag-venta-relacional"],"acf":[],"yoast_head":"\nCuando no sepas qu\u00e9 hacer: PAS - Blog de Bitevol<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bitevol.es\/next\/cuando-no-sepas-que-hacer-pas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cuando no sepas qu\u00e9 hacer: PAS - 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