{"id":239,"date":"2017-12-05T05:56:08","date_gmt":"2017-12-05T05:56:08","guid":{"rendered":"http:\/\/bitevol.es\/blog\/?p=239"},"modified":"2017-12-17T06:10:35","modified_gmt":"2017-12-17T06:10:35","slug":"un-giro-de-180-grados","status":"publish","type":"post","link":"https:\/\/bitevol.es\/next\/un-giro-de-180-grados\/","title":{"rendered":"Un giro de 180\u00ba"},"content":{"rendered":"<p>Cuando llegu\u00e9 a <a href=\"http:\/\/stadiumcasablanca.com\/\" target=\"_blank\" rel=\"noopener\">Stadium Casablanca<\/a> escuchaba en reiteradas ocasiones aquello de: \u00abvamos a actualizar las herramientas de gesti\u00f3n, desarrollar una oficina virtual, eliminar por completo el papel,\u00a0 cambiar el enfoque de la web, &#8230;\u00bb,\u00a0 Pero todav\u00eda no era capaz de imaginar lo trascendentales que iban a resultar esos cambios en nuestro funcionamiento interno.<\/p>\n<p>Con el paso de las semanas me fui dando cuenta de que se ven\u00eda algo grande, un proyecto tremendamente ambicioso que iba a romper con lo anteriormente establecido entre cuyos objetivos se encontraban basicamente dos: maximizar la productividad y optimizar recursos. Pero, \u00bfen qu\u00e9 se traduce realmente esta <strong>transformaci\u00f3n digital integral<\/strong>?. Se me ocurren numerosos beneficios que se derivan de aqu\u00e9lla a nivel cualitativo, pero me centrar\u00e9 en los m\u00e1s significativos para no alargar en exceso este art\u00edculo.<\/p>\n<p>El m\u00e1s evidente es la <strong>desaparici\u00f3n del papel<\/strong>, de manera que no solo eliminamos el riesgo de perder informaci\u00f3n por el camino, si no que todos los miembros del equipo seremos capaces de editar un documento en tiempo real, comprobar su historial de modificaciones y por supuesto, saber su ubicaci\u00f3n en todo momento. Esto es la llamada trazabilidad, muy caracter\u00edstica en los entornos digitales y que, como queda dicho, facilita un trabajo m\u00e1s eficiente y seguro.<\/p>\n<p>Otro concepto a tener en cuenta a la hora de valorar la digitalizaci\u00f3n en los procesos productivos de una empresa es el aumento de la flexibilidad laboral. Todo esta en la Red, as\u00ed que se acab\u00f3 el depender exclusivamente de tu ordenador. Te puedes conectar <strong>desde cualquier dispositivo<\/strong> en cualquier momento si alguna circunstancia puntual as\u00ed lo requiere.<\/p>\n<p>Para acabar, no me gustar\u00eda dejar de se\u00f1alar algunas de las implicaciones que tendr\u00e1 para el cliente este cambio de modelo que se impone ya en la cultura empresarial.<\/p>\n<p><strong>Comunicaci\u00f3n <\/strong>m\u00e1s fluida, m\u00e1s cercana, <strong>100 % personalizada<\/strong>: Podremos segmentar gran cantidad de informaci\u00f3n en funci\u00f3n de m\u00faltiples variables, lo que nos permitir\u00e1 adecuar ofertas y servicios atendiendo a los distintos perfiles.<\/p>\n<p>Rapidez y comodidad en la ejecuci\u00f3n de ciertos tr\u00e1mites: Un \u00abArea de cliente\u00bb en la web (protegida con usuario y contrase\u00f1a propios) le facilitar\u00e1 realizar cualquier consulta o compra, evitando desplazamientos.<\/p>\n<p>El camino es sinuoso, pero la meta promete. Y mucho.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mudando nuestra piel<\/p>\n","protected":false},"author":8,"featured_media":241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[8],"class_list":["post-239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cambio","tag-cambio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un giro de 180\u00ba - Blog de Bitevol<\/title>\n<meta name=\"description\" content=\"Un post de Jorge Hern\u00e1ndez para Bitevol sobre los retos de un proceso de transformaci\u00f3n digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bitevol.es\/next\/un-giro-de-180-grados\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un giro de 180\u00ba - 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