
{"id":287,"date":"2018-01-25T19:42:38","date_gmt":"2018-01-25T19:42:38","guid":{"rendered":"http:\/\/bitevol.es\/blog\/?p=287"},"modified":"2018-01-25T19:44:28","modified_gmt":"2018-01-25T19:44:28","slug":"tangente-digital","status":"publish","type":"post","link":"https:\/\/bitevol.es\/next\/tangente-digital\/","title":{"rendered":"Tangente digital"},"content":{"rendered":"<p>Salirse por la tangente parece esconder el deseo de esquivar una situaci\u00f3n inc\u00f3moda, aunque, la mayor parte de las veces, es sencillamente la consecuencia de un deslizamiento involuntario y forzoso provocado por el desconocimiento del terreno en que se pisa.<\/p>\n<p>Porque el abandono disruptivo de la trayectoria previsible no es algo azaroso y ajeno al trazado. Cada punto de la curva genera en potencia su tangente. Mi profesora de padel me dec\u00eda que la creatividad es hija del dominio de los l\u00edmites. Sin ese dominio, es mera ocurrencia condenada al fracaso.<\/p>\n<p>Un motorista ignorante se inclinar\u00e1 en la curva de tal forma que acabar\u00e1 de bruces en el asfalto. Uno experto, sin embargo, configurar\u00e1 din\u00e1micas y trazados para optimizar su velocidad al paso de la curva. Pero a\u00fan habr\u00e1 un tercero que, desafiando las leyes que domina (y calculando el riesgo de cuestionarlas), se deslice por la tangente impl\u00edcita para sacar ventaja a sus competidores.<\/p>\n<p>Lo m\u00e1s importante de una <a href=\"https:\/\/bitevol.es\/next\/zapatero-tus-zapatos\/\">Oficina T\u00e9cnica Digital<\/a> no es que te ayude a conseguir el paso de curva m\u00e1s adecuado, sino que te permite volar por su tangente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El abandono disruptivo de la trayectoria previsible no es algo azaroso y ajeno al trazado<\/p>\n","protected":false},"author":4,"featured_media":289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[5],"class_list":["post-287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disrupcion","tag-disrupcion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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