{"id":338,"date":"2018-04-25T04:02:57","date_gmt":"2018-04-25T04:02:57","guid":{"rendered":"http:\/\/bitevol.es\/blog\/?p=338"},"modified":"2018-04-25T04:03:16","modified_gmt":"2018-04-25T04:03:16","slug":"dramaturgia-digital","status":"publish","type":"post","link":"https:\/\/bitevol.es\/next\/dramaturgia-digital\/","title":{"rendered":"Dramaturgia digital"},"content":{"rendered":"<p>Una piedra puede ser utilizada para matar a otro o para otras muchas cosas. Un hacha, para cortar cabezas o le\u00f1a. Pero si nos fijamos en una guillotina como las que se usaron los franceses en su Revoluci\u00f3n, vemos que pueden utilizarse para otras cosas, aunque su propio dise\u00f1o invita a concretar su uso. Y no digamos si se trata de una silla el\u00e9ctrica.<\/p>\n<p>Llevo muchos a\u00f1os conviviendo con el t\u00f3pico de que la tecnolog\u00eda es neutra, que dependiendo de como lo apliquemos ser\u00e1 buena o mala, tendr\u00e1 consecuencias positivas o impactos negativos. Pero \u00bfno viene ya condicionado su uso por las intenciones de sus creadores, impulsores o beneficiarios?<\/p>\n<p>Dice el dramaturgo italiano Roberto Fratini: \u00abSi utilizas los medios tecnol\u00f3gicos simplemente siguiendo sus instrucciones de uso, est\u00e1s cayendo en la taumaturgia dictada por sus productores, en cambio, creo que el papel del artista es reconducir la t\u00e9cnica al discurso, y por ende, hacer de ella un uso impropio, usarla para sacar fantasmas, hacer dramaturgia\u00bb<\/p>\n<p>\u00a1Ah! Se trata de eso: de hacer un uso impropio, de hacer, tal vez, un uso propio del sujeto y no del objeto. Desde Arist\u00f3teles sabemos que el ser humano utiliza el drama para, mediante mim\u00e9sis con la vida, encontrarle o darle un sentido. Es su genuina forma de producir.<\/p>\n<blockquote><p>Y tambi\u00e9n sabemos que un drama se construye sobre una trama \u00bfUna trama digital?<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Si utilizas los medios tecnol\u00f3gicos simplemente siguiendo sus instrucciones de uso, est\u00e1s cayendo en la taumaturgia dictada por sus productores<\/p>\n","protected":false},"author":4,"featured_media":339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[5],"class_list":["post-338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-disrupcion","tag-disrupcion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dramaturgia digital - Nacho Laseca<\/title>\n<meta name=\"description\" content=\"Dramaturgia digital - Un post de Nacho Laseca para Bitevol, Oficina t\u00e9cnica digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bitevol.es\/next\/dramaturgia-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dramaturgia digital - Nacho Laseca\" \/>\n<meta property=\"og:description\" content=\"Dramaturgia digital - Un post de Nacho Laseca para Bitevol, Oficina t\u00e9cnica digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bitevol.es\/next\/dramaturgia-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Bitevol\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-25T04:02:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-25T04:03:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/04\/dramaturgia-digital.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"356\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nacho Laseca\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nacho Laseca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bitevol.es\/next\/dramaturgia-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bitevol.es\/next\/dramaturgia-digital\/\"},\"author\":{\"name\":\"Nacho Laseca\",\"@id\":\"https:\/\/bitevol.es\/next\/#\/schema\/person\/8cedf9804633f47c29debe05d7b4bafe\"},\"headline\":\"Dramaturgia digital\",\"datePublished\":\"2018-04-25T04:02:57+00:00\",\"dateModified\":\"2018-04-25T04:03:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bitevol.es\/next\/dramaturgia-digital\/\"},\"wordCount\":243,\"publisher\":{\"@id\":\"https:\/\/bitevol.es\/next\/#organization\"},\"image\":{\"@id\":\"https:\/\/bitevol.es\/next\/dramaturgia-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/04\/dramaturgia-digital.jpg\",\"keywords\":[\"disrupci\u00f3n\"],\"articleSection\":[\"Disrupci\u00f3n\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bitevol.es\/next\/dramaturgia-digital\/\",\"url\":\"https:\/\/bitevol.es\/next\/dramaturgia-digital\/\",\"name\":\"Dramaturgia digital - Nacho Laseca\",\"isPartOf\":{\"@id\":\"https:\/\/bitevol.es\/next\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bitevol.es\/next\/dramaturgia-digital\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bitevol.es\/next\/dramaturgia-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/04\/dramaturgia-digital.jpg\",\"datePublished\":\"2018-04-25T04:02:57+00:00\",\"dateModified\":\"2018-04-25T04:03:16+00:00\",\"description\":\"Dramaturgia digital - Un post de Nacho Laseca para Bitevol, Oficina t\u00e9cnica digital.\",\"breadcrumb\":{\"@id\":\"https:\/\/bitevol.es\/next\/dramaturgia-digital\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bitevol.es\/next\/dramaturgia-digital\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/bitevol.es\/next\/dramaturgia-digital\/#primaryimage\",\"url\":\"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/04\/dramaturgia-digital.jpg\",\"contentUrl\":\"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/04\/dramaturgia-digital.jpg\",\"width\":356,\"height\":250,\"caption\":\"Dramaturgia digital\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bitevol.es\/next\/dramaturgia-digital\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/bitevol.es\/next\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dramaturgia digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bitevol.es\/next\/#website\",\"url\":\"https:\/\/bitevol.es\/next\/\",\"name\":\"Blog de Bitevol\",\"description\":\"Oxigena tu estrategia digital\",\"publisher\":{\"@id\":\"https:\/\/bitevol.es\/next\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bitevol.es\/next\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bitevol.es\/next\/#organization\",\"name\":\"BitEvol\",\"url\":\"https:\/\/bitevol.es\/next\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/bitevol.es\/next\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/06\/bitevol-01.png\",\"contentUrl\":\"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/06\/bitevol-01.png\",\"width\":781,\"height\":324,\"caption\":\"BitEvol\"},\"image\":{\"@id\":\"https:\/\/bitevol.es\/next\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/bitevol.es\/next\/#\/schema\/person\/8cedf9804633f47c29debe05d7b4bafe\",\"name\":\"Nacho Laseca\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/85570ab6578f5d9636064aad8ebea9d76357d900daf75870b76ed7de8d1cd7ec?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/85570ab6578f5d9636064aad8ebea9d76357d900daf75870b76ed7de8d1cd7ec?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/85570ab6578f5d9636064aad8ebea9d76357d900daf75870b76ed7de8d1cd7ec?s=96&d=mm&r=g\",\"caption\":\"Nacho Laseca\"},\"description\":\"Aprendiz Creativo\",\"url\":\"https:\/\/bitevol.es\/next\/author\/nacho-lasecabitevol-es\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dramaturgia digital - Nacho Laseca","description":"Dramaturgia digital - Un post de Nacho Laseca para Bitevol, Oficina t\u00e9cnica digital.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bitevol.es\/next\/dramaturgia-digital\/","og_locale":"es_ES","og_type":"article","og_title":"Dramaturgia digital - Nacho Laseca","og_description":"Dramaturgia digital - Un post de Nacho Laseca para Bitevol, Oficina t\u00e9cnica digital.","og_url":"https:\/\/bitevol.es\/next\/dramaturgia-digital\/","og_site_name":"Blog de Bitevol","article_published_time":"2018-04-25T04:02:57+00:00","article_modified_time":"2018-04-25T04:03:16+00:00","og_image":[{"width":356,"height":250,"url":"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/04\/dramaturgia-digital.jpg","type":"image\/jpeg"}],"author":"Nacho Laseca","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Nacho Laseca","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bitevol.es\/next\/dramaturgia-digital\/#article","isPartOf":{"@id":"https:\/\/bitevol.es\/next\/dramaturgia-digital\/"},"author":{"name":"Nacho Laseca","@id":"https:\/\/bitevol.es\/next\/#\/schema\/person\/8cedf9804633f47c29debe05d7b4bafe"},"headline":"Dramaturgia digital","datePublished":"2018-04-25T04:02:57+00:00","dateModified":"2018-04-25T04:03:16+00:00","mainEntityOfPage":{"@id":"https:\/\/bitevol.es\/next\/dramaturgia-digital\/"},"wordCount":243,"publisher":{"@id":"https:\/\/bitevol.es\/next\/#organization"},"image":{"@id":"https:\/\/bitevol.es\/next\/dramaturgia-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/04\/dramaturgia-digital.jpg","keywords":["disrupci\u00f3n"],"articleSection":["Disrupci\u00f3n"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/bitevol.es\/next\/dramaturgia-digital\/","url":"https:\/\/bitevol.es\/next\/dramaturgia-digital\/","name":"Dramaturgia digital - Nacho Laseca","isPartOf":{"@id":"https:\/\/bitevol.es\/next\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bitevol.es\/next\/dramaturgia-digital\/#primaryimage"},"image":{"@id":"https:\/\/bitevol.es\/next\/dramaturgia-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/04\/dramaturgia-digital.jpg","datePublished":"2018-04-25T04:02:57+00:00","dateModified":"2018-04-25T04:03:16+00:00","description":"Dramaturgia digital - Un post de Nacho Laseca para Bitevol, Oficina t\u00e9cnica digital.","breadcrumb":{"@id":"https:\/\/bitevol.es\/next\/dramaturgia-digital\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bitevol.es\/next\/dramaturgia-digital\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/bitevol.es\/next\/dramaturgia-digital\/#primaryimage","url":"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/04\/dramaturgia-digital.jpg","contentUrl":"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/04\/dramaturgia-digital.jpg","width":356,"height":250,"caption":"Dramaturgia digital"},{"@type":"BreadcrumbList","@id":"https:\/\/bitevol.es\/next\/dramaturgia-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/bitevol.es\/next\/"},{"@type":"ListItem","position":2,"name":"Dramaturgia digital"}]},{"@type":"WebSite","@id":"https:\/\/bitevol.es\/next\/#website","url":"https:\/\/bitevol.es\/next\/","name":"Blog de Bitevol","description":"Oxigena tu estrategia digital","publisher":{"@id":"https:\/\/bitevol.es\/next\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bitevol.es\/next\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/bitevol.es\/next\/#organization","name":"BitEvol","url":"https:\/\/bitevol.es\/next\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/bitevol.es\/next\/#\/schema\/logo\/image\/","url":"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/06\/bitevol-01.png","contentUrl":"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/06\/bitevol-01.png","width":781,"height":324,"caption":"BitEvol"},"image":{"@id":"https:\/\/bitevol.es\/next\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bitevol.es\/next\/#\/schema\/person\/8cedf9804633f47c29debe05d7b4bafe","name":"Nacho Laseca","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/85570ab6578f5d9636064aad8ebea9d76357d900daf75870b76ed7de8d1cd7ec?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/85570ab6578f5d9636064aad8ebea9d76357d900daf75870b76ed7de8d1cd7ec?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/85570ab6578f5d9636064aad8ebea9d76357d900daf75870b76ed7de8d1cd7ec?s=96&d=mm&r=g","caption":"Nacho Laseca"},"description":"Aprendiz Creativo","url":"https:\/\/bitevol.es\/next\/author\/nacho-lasecabitevol-es\/"}]}},"_links":{"self":[{"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/posts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/comments?post=338"}],"version-history":[{"count":1,"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/posts\/338\/revisions"}],"predecessor-version":[{"id":340,"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/posts\/338\/revisions\/340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/media\/339"}],"wp:attachment":[{"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/media?parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/categories?post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/tags?post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}