{"id":911,"date":"2021-06-18T10:03:15","date_gmt":"2021-06-18T10:03:15","guid":{"rendered":"https:\/\/bitevol.es\/blog\/?p=911"},"modified":"2021-07-14T17:22:02","modified_gmt":"2021-07-14T17:22:02","slug":"por-que-nadie-lee-mis-emails","status":"publish","type":"post","link":"https:\/\/bitevol.es\/next\/por-que-nadie-lee-mis-emails\/","title":{"rendered":"\u00bfPor qu\u00e9 nadie lee mis emails?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Me encantan las citas famosas, el \u00fanico problema es saber\nrealmente quien las dijo, aunque ahora con Internet es mucho m\u00e1s f\u00e1cil.<\/p>\n\n\n\n<p>Eso cre\u00eda yo, pero de las tres que te voy a decir, no\nestoy seguro de ninguna.<\/p>\n\n\n\n<p>Te dir\u00eda que son de Borges, Confucio y Pascal, pero\ntambi\u00e9n podr\u00e1n ser un proverbio \u00e1rabe, de San Mateo o de Cicer\u00f3n.<\/p>\n\n\n\n<p>Lo importante es lo que dicen y no tanto quien las dijo\n(que espero que no se enfaden por ello)<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201c<em>No hables a menos que puedas mejorar el silencio<\/em>\u201d &#8211; Jose luis Borges<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00ab<em>No hagas a los dem\u00e1s lo que no quieras que te hagan a ti<\/em>\u00bb &#8211; Confucio<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201c<em>\u2026 si te he escrito esta carta tan larga, ha sido porque no he tenido tiempo de hacerla m\u00e1s corta<\/em>\u201d &#8211; Blaise Pascal<\/li><\/ul>\n\n\n\n<p>Estas tres frases te pueden dar una idea de c\u00f3mo va a ir\ntu email, campa\u00f1a, promoci\u00f3n\u2026<\/p>\n\n\n\n<p><strong>Antes de enviar una campa\u00f1a de email marketing me har\u00eda tres preguntas <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bfEs suficientemente importante para qui\u00e9n lo va a recibir?<\/li><li>Si lo recibieras t\u00fa, \u00bflo abrir\u00edas?<\/li><li>Si lo abres, \u00bflo leer\u00edas?<\/li><\/ul>\n\n\n\n<p>Si las tres primeras son tres S\u00edes sinceros, m\u00e1ndalo, no est\u00e1 asegurado el \u00e9xito, pero es m\u00e1s f\u00e1cil que funcione.<\/p>\n\n\n\n<p>Pero si tienes dudas\u2026 tienes un porcentaje alt\u00edsimo de\nque tu email acabe sin abrir en la papelera, o abierto y en la papelera.<\/p>\n\n\n\n<p>\u00bfPor qu\u00e9?<\/p>\n\n\n\n<p>Dos n\u00fameros r\u00e1pidos, de cada 100 emails que recibes,\nabres 20 y lees 4.<\/p>\n\n\n\n<p>Estas estad\u00edsticas salen del resumen anual que hace\nHubspot recopilando datos propios y de SEMrush, Statista, WordPress\u2026<\/p>\n\n\n\n<p>Aun con todo, <strong>el email marketing es mucho m\u00e1s efectivo y barato que las redes sociales.<\/strong> <\/p>\n\n\n\n<p>Seg\u00fan MacKinsey hasta 40 veces m\u00e1s efectivo y con un ROI\nde 32 euros por cada euro invertido seg\u00fan DMA.<\/p>\n\n\n\n<p>A m\u00ed me recuerda a la explosi\u00f3n de la puerta fr\u00eda o del\ntelemarketing.<\/p>\n\n\n\n<p>\u201cPor pura estad\u00edstica obtendr\u00e1s ventas, de cada 100 visitas o llamadas vender\u00e1s a 4\u201d, nos dec\u00edan, y era verdad, pero esta estad\u00edstica no tiene en cuenta los da\u00f1os colaterales. <\/p>\n\n\n\n<p>Por ejemplo: \u00bfA cu\u00e1ntas empresas de las que te llaman a\nlas 16:00 a venderte telefon\u00eda, energ\u00eda o lo que sea has comprado? y \u00bfa cu\u00e1ntas\nde esas mismas empresas has decidido que nunca les vas a comprar? Los da\u00f1os\ncolaterales son bastante peores que resultados obtenidos.<\/p>\n\n\n\n<p>Realmente <strong>la puerta fr\u00eda, el telemarketing y el email marketing funcionan, pero cuando se hacen bien<\/strong>.<\/p>\n\n\n\n<p>Este es el primero de una serie de emails en los que te\ncontar\u00e9 trucos para que tus campa\u00f1as sean m\u00e1s eficientes.<\/p>\n\n\n\n<p>Nos leemos en 15 d\u00edas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dos n\u00fameros r\u00e1pidos, de cada 100 emails que recibes, abres 20 y lees 4<\/p>\n","protected":false},"author":19,"featured_media":918,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[15,12],"class_list":["post-911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocio-digital","tag-negocio-digital","tag-venta-relacional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 nadie lee mis emails? 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