{"id":936,"date":"2021-07-23T17:33:46","date_gmt":"2021-07-23T17:33:46","guid":{"rendered":"https:\/\/bitevol.es\/blog\/?p=936"},"modified":"2021-07-24T06:12:16","modified_gmt":"2021-07-24T06:12:16","slug":"pero-como-empiezo","status":"publish","type":"post","link":"https:\/\/bitevol.es\/next\/pero-como-empiezo\/","title":{"rendered":"Pero, \u00bfC\u00f3mo empiezo?"},"content":{"rendered":"\n<p>Todos queremos lanzar la mejor campa\u00f1a del mundo.<\/p>\n\n\n\n<p>Pero \u00bfc\u00f3mo es la mejor campa\u00f1a del mundo? La respuesta es\nmuy f\u00e1cil, aquella que consigue el objetivo que pretendes.<\/p>\n\n\n\n<p>As\u00ed que lo primero que debes tener claro es tu objetivo.<\/p>\n\n\n\n<p>Los principales objetivos de una campa\u00f1a de email\nmarketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Dar\na conocer<\/strong>. Ya sea un producto, servicio, marca o la misma empresa<\/li><li><strong>Fidelizar<\/strong>.\nEstar en continuo contacto con tus clientes.<\/li><li><strong>Captar\nnuevos clientes<\/strong>. El email marketing es la herramienta ideal\npara lograrlo<\/li><li><strong>Aumentar\nlas ventas<\/strong>. Ofrece a clientes nuevos productos<\/li><li><strong>Conocer\nmejor a tu cliente<\/strong>. Pregunt\u00e1ndoselo directamente<\/li><\/ul>\n\n\n\n<p>Perfecto, ahora ya sabes lo que quieres t\u00fa. <\/p>\n\n\n\n<p>Ahora ya solo te queda saber la respuesta a la otra pregunta \u00bfQu\u00e9 va a ganar tu cliente?<\/p>\n\n\n\n<p>Hace mucho le\u00ed esta frase, aunque no he sabido encontrar el\nautor:<\/p>\n\n\n\n<p>\u201cA\ntu cliente, ni le importas t\u00fa, ni tu producto, ni lo que vendes. Le importa que\npuedes hacer por \u00e9l\u201d<\/p>\n\n\n\n<p>Entonces en tu campa\u00f1a \u00bfQu\u00e9 vas a hacer por \u00e9l? \u00bfQu\u00e9 le\nvas a decir para que deje todo lo que est\u00e1 haciendo y lea tu email? <\/p>\n\n\n\n<p>Invierte tiempo en encontrar la respuesta, gran parte del\n\u00e9xito de tu campa\u00f1a va a estar aqu\u00ed.<\/p>\n\n\n\n<p>Busca los dolores, motivaciones y necesidades de aquellos\na los que les env\u00edas la campa\u00f1a.<\/p>\n\n\n\n<p>Antes de pasar a la siguiente fase debes tener muy claro\ndos cosas:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Qu\u00e9 quieres conseguir t\u00fa<\/li><li>Qu\u00e9 va a conseguir tu cliente<\/li><\/ol>\n\n\n\n<p>Igual es muy evidente, pero a veces lo m\u00e1s evidente es lo\nque m\u00e1s obviamos.<\/p>\n\n\n\n<p>Vamos camino del \u00e9xito.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Busca los dolores, motivaciones y necesidades de aquellos a los que les env\u00edas la campa\u00f1a.<\/p>\n","protected":false},"author":19,"featured_media":943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[15,12],"class_list":["post-936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocio-digital","tag-negocio-digital","tag-venta-relacional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pero, \u00bfC\u00f3mo empiezo? 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