{"id":961,"date":"2021-08-16T18:13:08","date_gmt":"2021-08-16T18:13:08","guid":{"rendered":"https:\/\/bitevol.es\/blog\/?p=961"},"modified":"2021-08-16T18:21:15","modified_gmt":"2021-08-16T18:21:15","slug":"que-es-lo-mas-importante-en-tu-campana-de-email-marketing","status":"publish","type":"post","link":"https:\/\/bitevol.es\/next\/que-es-lo-mas-importante-en-tu-campana-de-email-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es lo m\u00e1s importante en tu campa\u00f1a de email marketing?"},"content":{"rendered":"\n<p>La respuesta obvia y r\u00e1pida es: <strong>Que se cumpla el objetivo para el que la has realizado.<\/strong><\/p>\n\n\n\n<p>Perfecto,\ntoda la raz\u00f3n. <\/p>\n\n\n\n<p>Tu campa\u00f1a tendr\u00e1 <strong>\u00e9xito<\/strong>, si en el email que env\u00edas utilizas un <strong>buen \u201ccopy<\/strong>\u201d (texto persuasivo) que tenga el <strong>efecto<\/strong> deseado en tus clientes.<\/p>\n\n\n\n<p>Pero <strong>\u00bfY si no leen tu email?<\/strong><\/p>\n\n\n\n<p>Por muy bueno\nque sea tu \u201ccopy\u201d si no lo leen, no valdr\u00e1 de mucho. As\u00ed que tienes que\ndedicarle tiempo para asegurarte de que lean tu email.<\/p>\n\n\n\n<p>Te dir\u00eda que\nutilizar todos los \u201ctrucos\u201d visuales que puedas para que lean tu email es\nfundamental, pero hay otra cosa que te debe de preocupar antes.<\/p>\n\n\n\n<p><strong>Para que lean tu email, es necesario que lo abran.<\/strong><\/p>\n\n\n\n<p>Parece\ndemasiado obvio, pero es as\u00ed. Si no lo abren, no lo van a leer.<\/p>\n\n\n\n<p>Tu primera\npreocupaci\u00f3n debe ser que abran tus emails.<\/p>\n\n\n\n<p>\u00bfAbres todos\nlos emails que te llegan? Seg\u00fan las estad\u00edsticas se abren entre un 15% y un 25%\nde los emails recibidos, el resto van a la papelera.<\/p>\n\n\n\n<p>\u00bfQuieres que\ntus emails acaben en la papelera?<\/p>\n\n\n\n<p><strong>El secreto est\u00e1 en el ASUNTO.<\/strong><\/p>\n\n\n\n<p>El 50% de los\nque reciben un email, deciden abrirlo en funci\u00f3n del asunto.<\/p>\n\n\n\n<p>Perm\u00edteme una\nestad\u00edstica m\u00e1s, la apertura aumentar\u00e1 un 15% si en el asunto aparece el nombre\ndel receptor del email. Esto es muy sencillo si utilizas una buena herramienta\npara gestionar tu campa\u00f1a.<\/p>\n\n\n\n<p>Si el <strong>asunto est\u00e1 bien redactado<\/strong>, estamos hablando de una<strong> tasa de apertura cercana al 65%<\/strong>. \u00bfEs la de tus campa\u00f1as?.<\/p>\n\n\n\n<p>Pero \u00bfC\u00f3mo\ndebe redactarse un asunto?<\/p>\n\n\n\n<p>Tres trucos\nsencillos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Utiliza el <strong>nombre <\/strong>del receptor del email<\/li><li>Debe de tener entre <strong>5 y 10 palabras<\/strong><\/li><li>Que tu asunto contenga algo de esto<ul><li>Una <strong>Pregunta <\/strong><\/li><\/ul><ul><li>Una <strong>Promesa<\/strong> <\/li><\/ul><ul><li>Un <strong>Beneficio<\/strong><\/li><\/ul><ul><li>Algo <strong>Urgente<\/strong><\/li><\/ul><ul><li>Que despierte <strong>Curiosidad<\/strong><\/li><\/ul><ul><li>Un aviso de <strong>Peligro<\/strong><\/li><\/ul><\/li><\/ul>\n\n\n\n<p>En Internet\nhay cientos de plantillas para escribir asuntos.<\/p>\n\n\n\n<p>Por ejemplo,\nsi buscas encontrar\u00e1s blogs como \u201cLos 30 asuntos irresistibles para tu email\u201d o\n\u201cLos 20 asuntos que consiguen que tus prospectos te respondan\u201d.<\/p>\n\n\n\n<p>Pero \u00bfQu\u00e9\npensar\u00e1s si al abrir uno de esos blogs no encuentras lo que te est\u00e1n\nprometiendo?<\/p>\n\n\n\n<p>Lo mismo que\ntu cliente al abrir tu email con un asunto \u201csuper persuasivo\u201d pero que no\nresponde a lo que \u00e9l esperaba.<\/p>\n\n\n\n<p>El <strong>asunto debe de llamar la atenci\u00f3n<\/strong> para que tu cliente lo abra, pero <strong>el texto<\/strong> de tu email debe de <strong>estar a la altura<\/strong> del asunto.<\/p>\n\n\n\n<p>Yo tengo mi\npropia plantilla de asuntos y deber\u00edas buscar la tuya.<\/p>\n\n\n\n<p>Como dice Austin Kleon en su libro: \u201c<strong>Roba como un artista<\/strong>\u201d. Insp\u00edrate en asuntos que a ti te llamen la atenci\u00f3n y hazlos tuyos.<\/p>\n\n\n\n<p>En el pr\u00f3ximo blog: c\u00f3mo conseguir que <strong>tu cliente lea (de verdad) tu email.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para que lean tu email, es necesario que lo abran.<\/p>\n","protected":false},"author":19,"featured_media":969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[15,12],"class_list":["post-961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocio-digital","tag-negocio-digital","tag-venta-relacional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es lo m\u00e1s importante en tu campa\u00f1a de email marketing? - Blog de Bitevol<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bitevol.es\/next\/que-es-lo-mas-importante-en-tu-campana-de-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es lo m\u00e1s importante en tu campa\u00f1a de email marketing? 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