{"id":975,"date":"2021-10-12T10:41:28","date_gmt":"2021-10-12T10:41:28","guid":{"rendered":"https:\/\/bitevol.es\/blog\/?p=975"},"modified":"2021-10-25T11:39:15","modified_gmt":"2021-10-25T11:39:15","slug":"como-conseguir-que-tus-clientes-lean-tus-emails","status":"publish","type":"post","link":"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/","title":{"rendered":"\u00bfC\u00f3mo conseguir que tus clientes lean tus emails?"},"content":{"rendered":"\n<p><strong>Los clientes no van a leer tus emails<\/strong> y menos como t\u00fa quieres que los lean.<\/p>\n\n\n\n<p>Para\nque los lean as\u00ed, hay que prepararlos bien.<\/p>\n\n\n\n<p>Hemos\nconseguido que lo abran, estamos entre el 20% de los buenos, ahora hay que\nconseguir que lo lean, porque si lo abren y no lo leen\u2026<\/p>\n\n\n\n<p>Cuando hablo de leer, hablo de leer <strong>&nbsp;<\/strong>.<\/p>\n\n\n\n<p>Podemos\ndecir que hay tres tipos de lectura. (pongo los t\u00e9rminos en ingl\u00e9s, ya que se\nsuelen referir a ellos de esta manera).<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>READING<\/strong>: Lectura tradicional, ordenada (Libro)<\/li><li><strong>SKIMMING<\/strong>: Lectura r\u00e1pida,\nbarrido del texto buscando idea general<\/li><li><strong>SCANNING<\/strong>: Lectura de\nexploraci\u00f3n, buscas algo concreto en el texto<\/li><\/ol>\n\n\n\n<p>Cuando hablo de <strong>leer<\/strong>, hablo del <strong>Reading<\/strong>, de una <strong>lectura ordenada con intenci\u00f3n de comprender.<\/strong><\/p>\n\n\n\n<p>Pero <strong>\u00bfT\u00fa c\u00f3mo lees los emails?<\/strong><\/p>\n\n\n\n<p>Salvo que sea un email de tu jefe, de hacienda o de algo importante que estas esperando, t\u00fa <strong>haces scanning<\/strong>.<\/p>\n\n\n\n<p>En <strong>5 segundos<\/strong> has escaneado el texto y has buscado palabras que te puedan parecer interesantes.<\/p>\n\n\n\n<p>Si en esos 5 segundos no has encontrado nada, con total\nseguridad el email ir\u00e1 a la papelera.<\/p>\n\n\n\n<p>Si has encontrado alguna palabra que te parezca <strong>interesante,<\/strong> ya haces una lectura r\u00e1pida para confirmar (<strong>skimming<\/strong>).<\/p>\n\n\n\n<p>Si encuentras un<strong> mensaje atractivo<\/strong>, volver\u00e1s al principio y esta vez s\u00ed que <strong>leer\u00e1s el texto<\/strong>.<\/p>\n\n\n\n<p><strong>Si no hay mensaje atractivo, papelera<\/strong>.<\/p>\n\n\n\n<p>\u00bfC\u00f3mo conseguir pasar de scanning a skimming?<\/p>\n\n\n\n<p>Como se supone que ya sabes cuales son los \u201cdolores\u201d (en\ningl\u00e9s pains\u201d) de tus clientes, p\u00f3nselo f\u00e1cil para encontrarlos.<\/p>\n\n\n\n<p>Algo tan sencillo como poner en negrita o may\u00fasculas o en\notro color, har\u00e1 que la vista de tu cliente vaya directamente a lo que t\u00fa has\nresaltado.<\/p>\n\n\n\n<p>Si te duele la cabeza y recibes un email y las palabras <strong>dolor,\ncabeza, soluci\u00f3n, r\u00e1pida y eficaz<\/strong> las ves en un primer vistazo (scanning),\nes seguro que capte tu atenci\u00f3n y lo leas con m\u00e1s detenimiento.<\/p>\n\n\n\n<p>Ahora que has conseguido <strong>captar la atenci\u00f3n<\/strong> de tu cliente, es cuando necesitas un buen texto (un buen copy) para que al leerlo <strong>diga, \u201cyo quiero eso\u201d.<\/strong><\/p>\n\n\n\n<p>En el pr\u00f3ximo post algunos trucos de Copywriter para redactar\nbuenos texto.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando hablo de leer, hablo del Reading, de una lectura ordenada con intenci\u00f3n de comprender.<\/p>\n","protected":false},"author":19,"featured_media":985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[15,12],"class_list":["post-975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocio-digital","tag-negocio-digital","tag-venta-relacional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo conseguir que tus clientes lean tus emails? - Blog de Bitevol<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo conseguir que tus clientes lean tus emails? - Blog de Bitevol\" \/>\n<meta property=\"og:description\" content=\"Cuando hablo de leer, hablo del Reading, de una lectura ordenada con intenci\u00f3n de comprender.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Bitevol\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-12T10:41:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-25T11:39:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2021\/09\/como-conseguir-que-lean-tus-mails.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"356\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alejandro H\u00edjar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro H\u00edjar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/\"},\"author\":{\"name\":\"Alejandro H\u00edjar\",\"@id\":\"https:\/\/bitevol.es\/next\/#\/schema\/person\/c4b317fb99ca121226a38bc5166cd91f\"},\"headline\":\"\u00bfC\u00f3mo conseguir que tus clientes lean tus emails?\",\"datePublished\":\"2021-10-12T10:41:28+00:00\",\"dateModified\":\"2021-10-25T11:39:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/\"},\"wordCount\":378,\"publisher\":{\"@id\":\"https:\/\/bitevol.es\/next\/#organization\"},\"image\":{\"@id\":\"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2021\/09\/como-conseguir-que-lean-tus-mails.jpg\",\"keywords\":[\"negocio-digital\",\"venta relacional\"],\"articleSection\":[\"Negocio digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/\",\"url\":\"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/\",\"name\":\"\u00bfC\u00f3mo conseguir que tus clientes lean tus emails? - Blog de Bitevol\",\"isPartOf\":{\"@id\":\"https:\/\/bitevol.es\/next\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2021\/09\/como-conseguir-que-lean-tus-mails.jpg\",\"datePublished\":\"2021-10-12T10:41:28+00:00\",\"dateModified\":\"2021-10-25T11:39:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/#primaryimage\",\"url\":\"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2021\/09\/como-conseguir-que-lean-tus-mails.jpg\",\"contentUrl\":\"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2021\/09\/como-conseguir-que-lean-tus-mails.jpg\",\"width\":356,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/bitevol.es\/next\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfC\u00f3mo conseguir que tus clientes lean tus emails?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bitevol.es\/next\/#website\",\"url\":\"https:\/\/bitevol.es\/next\/\",\"name\":\"Blog de Bitevol\",\"description\":\"Oxigena tu estrategia digital\",\"publisher\":{\"@id\":\"https:\/\/bitevol.es\/next\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bitevol.es\/next\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bitevol.es\/next\/#organization\",\"name\":\"BitEvol\",\"url\":\"https:\/\/bitevol.es\/next\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/bitevol.es\/next\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/06\/bitevol-01.png\",\"contentUrl\":\"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/06\/bitevol-01.png\",\"width\":781,\"height\":324,\"caption\":\"BitEvol\"},\"image\":{\"@id\":\"https:\/\/bitevol.es\/next\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/bitevol.es\/next\/#\/schema\/person\/c4b317fb99ca121226a38bc5166cd91f\",\"name\":\"Alejandro H\u00edjar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/4ee7e8c9ec954a1f4ccca8283e68eca4aac3a7ad90db776f2eac3ea94f9b61e2?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ee7e8c9ec954a1f4ccca8283e68eca4aac3a7ad90db776f2eac3ea94f9b61e2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ee7e8c9ec954a1f4ccca8283e68eca4aac3a7ad90db776f2eac3ea94f9b61e2?s=96&d=mm&r=g\",\"caption\":\"Alejandro H\u00edjar\"},\"sameAs\":[\"http:\/\/www.alejandrohijar.com\"],\"url\":\"https:\/\/bitevol.es\/next\/author\/alejandro_hijar\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfC\u00f3mo conseguir que tus clientes lean tus emails? - Blog de Bitevol","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfC\u00f3mo conseguir que tus clientes lean tus emails? - Blog de Bitevol","og_description":"Cuando hablo de leer, hablo del Reading, de una lectura ordenada con intenci\u00f3n de comprender.","og_url":"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/","og_site_name":"Blog de Bitevol","article_published_time":"2021-10-12T10:41:28+00:00","article_modified_time":"2021-10-25T11:39:15+00:00","og_image":[{"width":356,"height":250,"url":"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2021\/09\/como-conseguir-que-lean-tus-mails.jpg","type":"image\/jpeg"}],"author":"Alejandro H\u00edjar","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Alejandro H\u00edjar","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/#article","isPartOf":{"@id":"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/"},"author":{"name":"Alejandro H\u00edjar","@id":"https:\/\/bitevol.es\/next\/#\/schema\/person\/c4b317fb99ca121226a38bc5166cd91f"},"headline":"\u00bfC\u00f3mo conseguir que tus clientes lean tus emails?","datePublished":"2021-10-12T10:41:28+00:00","dateModified":"2021-10-25T11:39:15+00:00","mainEntityOfPage":{"@id":"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/"},"wordCount":378,"publisher":{"@id":"https:\/\/bitevol.es\/next\/#organization"},"image":{"@id":"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/#primaryimage"},"thumbnailUrl":"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2021\/09\/como-conseguir-que-lean-tus-mails.jpg","keywords":["negocio-digital","venta relacional"],"articleSection":["Negocio digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/","url":"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/","name":"\u00bfC\u00f3mo conseguir que tus clientes lean tus emails? - Blog de Bitevol","isPartOf":{"@id":"https:\/\/bitevol.es\/next\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/#primaryimage"},"image":{"@id":"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/#primaryimage"},"thumbnailUrl":"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2021\/09\/como-conseguir-que-lean-tus-mails.jpg","datePublished":"2021-10-12T10:41:28+00:00","dateModified":"2021-10-25T11:39:15+00:00","breadcrumb":{"@id":"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/#primaryimage","url":"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2021\/09\/como-conseguir-que-lean-tus-mails.jpg","contentUrl":"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2021\/09\/como-conseguir-que-lean-tus-mails.jpg","width":356,"height":250},{"@type":"BreadcrumbList","@id":"https:\/\/bitevol.es\/next\/como-conseguir-que-tus-clientes-lean-tus-emails\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/bitevol.es\/next\/"},{"@type":"ListItem","position":2,"name":"\u00bfC\u00f3mo conseguir que tus clientes lean tus emails?"}]},{"@type":"WebSite","@id":"https:\/\/bitevol.es\/next\/#website","url":"https:\/\/bitevol.es\/next\/","name":"Blog de Bitevol","description":"Oxigena tu estrategia digital","publisher":{"@id":"https:\/\/bitevol.es\/next\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bitevol.es\/next\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/bitevol.es\/next\/#organization","name":"BitEvol","url":"https:\/\/bitevol.es\/next\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/bitevol.es\/next\/#\/schema\/logo\/image\/","url":"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/06\/bitevol-01.png","contentUrl":"https:\/\/bitevol.es\/next\/wp-content\/uploads\/2018\/06\/bitevol-01.png","width":781,"height":324,"caption":"BitEvol"},"image":{"@id":"https:\/\/bitevol.es\/next\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/bitevol.es\/next\/#\/schema\/person\/c4b317fb99ca121226a38bc5166cd91f","name":"Alejandro H\u00edjar","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/4ee7e8c9ec954a1f4ccca8283e68eca4aac3a7ad90db776f2eac3ea94f9b61e2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4ee7e8c9ec954a1f4ccca8283e68eca4aac3a7ad90db776f2eac3ea94f9b61e2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ee7e8c9ec954a1f4ccca8283e68eca4aac3a7ad90db776f2eac3ea94f9b61e2?s=96&d=mm&r=g","caption":"Alejandro H\u00edjar"},"sameAs":["http:\/\/www.alejandrohijar.com"],"url":"https:\/\/bitevol.es\/next\/author\/alejandro_hijar\/"}]}},"_links":{"self":[{"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/posts\/975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/comments?post=975"}],"version-history":[{"count":2,"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/posts\/975\/revisions"}],"predecessor-version":[{"id":978,"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/posts\/975\/revisions\/978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/media\/985"}],"wp:attachment":[{"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/media?parent=975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/categories?post=975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitevol.es\/next\/wp-json\/wp\/v2\/tags?post=975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}