{"id":988,"date":"2021-11-13T09:46:35","date_gmt":"2021-11-13T09:46:35","guid":{"rendered":"https:\/\/bitevol.es\/blog\/?p=988"},"modified":"2021-11-13T09:46:36","modified_gmt":"2021-11-13T09:46:36","slug":"palabras-que-dan-fuerza-a-tu-mensaje","status":"publish","type":"post","link":"https:\/\/bitevol.es\/next\/palabras-que-dan-fuerza-a-tu-mensaje\/","title":{"rendered":"Palabras que dan fuerza a tu mensaje"},"content":{"rendered":"\n<p>De las primeras cosas que aprendes cuando quieres dedicarte a la <strong>escritura persuasiva (Copywriter) <\/strong>es que hay una serie de <strong>palabras<\/strong> que son como <strong>\u201creactivos qu\u00edmicos\u201d<\/strong> y provocan <strong>respuestas psicol\u00f3gicas<\/strong> y\/o <strong>emocionales<\/strong> en el lector.<\/p>\n\n\n\n<p>Es lo que se llaman palabras poderosas o power words.<\/p>\n\n\n\n<p>Te pondr\u00e9 un par de ejemplos:<\/p>\n\n\n\n<p>\u2014\u201cCompra\u201d<\/p>\n\n\n\n<p>O<\/p>\n\n\n\n<p>\u2014\u201cCompra <strong>ahora<\/strong>\u201d<\/p>\n\n\n\n<p>Desde luego la segunda provoca un sentimiento de curiosidad\no necesidad y te lleva m\u00e1s a la acci\u00f3n.<\/p>\n\n\n\n<p>Otro ejemplo:<\/p>\n\n\n\n<p>\u2014\u201cTe llevar\u00e1s un regalo\u201d<\/p>\n\n\n\n<p>O<\/p>\n\n\n\n<p>\u2014\u201cTe llevar\u00e1s un <strong>exclusivo<\/strong> regalo\u201d<\/p>\n\n\n\n<p>No s\u00e9 t\u00fa, pero yo prefiero un <strong>exclusivo <\/strong>regalo.<\/p>\n\n\n\n<p>Hay miles de listados de power words en Internet. Van de 20\na m\u00e1s de 400 palabras poderosas.<\/p>\n\n\n\n<p>\u00bfCu\u00e1l es el bueno?<\/p>\n\n\n\n<p>Ninguno y todos.<\/p>\n\n\n\n<p>Es bueno, el que te hagas t\u00fa.<\/p>\n\n\n\n<p>Al final, te acostumbras a usar las que m\u00e1s te gustan, las\nque m\u00e1s van con tu estilo de escritura.<\/p>\n\n\n\n<p>Yo, por mi estilo, dudo que escriba nunca las palabras \u201capasionado\u201d\no \u201cperspicaz\u201d o \u201cacreditado\u201d, pero las puedes encontrar en esas listas.<\/p>\n\n\n\n<p>Busca una de las listas (yo no ir\u00eda a por la de 400\npalabras) y elije las que tu usar\u00edas.<\/p>\n\n\n\n<p><strong>Agr\u00fapalas<\/strong> por lo que quieres trasmitir: urgencia, amor, novedad\u2026<\/p>\n\n\n\n<p>Yo manejo <strong>una lista 65<\/strong>, pero te confieso que realmente son solo unas <strong>20<\/strong> las que <strong>utilizo<\/strong>.<\/p>\n\n\n\n<p>Estas tres, deben estar siempre: <strong>\u201ct\u00fa\u201d, \u201cporque\u201d e \u201cimaginar\u201d<\/strong>.<\/p>\n\n\n\n<p>En los siguientes post, te explicar\u00e9 <strong>por qu\u00e9<\/strong> \ud83d\ude09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hay una serie de palabras que son como \u201creactivos qu\u00edmicos\u201d y provocan respuestas psicol\u00f3gicas y\/o emocionales en el lector.<\/p>\n","protected":false},"author":19,"featured_media":1009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[15,12],"class_list":["post-988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocio-digital","tag-negocio-digital","tag-venta-relacional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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